The back story: Alderman digital chic

HOLLY ALDERMAN VIEWPAPERS PLUS FRAMED ART & FABRIC

To discuss your scenic art vision call
617-733-5493 M-F 9-5 ET or
email holly/at/hollyalderman.com •  environmentally-friendly inks
   •  authentic Dufour patina
      •  turnaround, 4-6 weeks
   •  worldwide shipping
•  made in USA

Fine digital printing by Wallquest

        •  10+ scenes
        •  panel width, 54", 40", bespoke
        •  roll height, 4' to 14' custom
        •  roll overlap, 2"

      •  FSC nonwoven paper
      •  commercial FR vinyl
      •  textures, grass papers

•  special effects
•  pearl, metallics
•  custom color wash

            •  organic cotton denim
            •  linen, silk, sateen
            •  linen textured poly

•  exotique, mystique
•  extremely rare heirlooms
•  designer layout elevations

A B O U T "DIGITAL CHIC” ®
    - a new 'word of art'
   'chic' - after French style,
   'Très chic', 'très hip!'
    very fashionable, smart
'digital' - 1. electronic imaging
and breakthrough printing
we use to preserve and
renew antique wallpaper
to share exemplars of the
finest scenic wallpaper in the
world with new audiences -
to give any room or hall
19th century perspectives
in museum quality design
on new touchable walls

LIKE SHRUBS IN FINE SILK,
THE OCCASIONAL SPECKS
AND GENTLE LINES AND
SHADINGS IN NEW PRINTED
SCENES ARE CHARACTERISTIC
OF THE FINEST ARTISANS'
HAND CARVING, PAINTING,
AND WOOD BLOCK PRINTING
...
WHICH GIVE THE SCENES
THEIR DRAMATIC BEAUTY,
AURAS OF HORIZONS, AND
PATINA OF CENTURIES

SPRING SPECIALS
APRIL - Sepia Panels
  MAY - Framed Canvas
   JUNE - Organic Cotton

WALLQUEST color
  separation artists
    and digital printers
      have renewed and
        custom printed all
          new collections of
        digital chic antique
      scenic wallpapers,
    well over 100 panels
  for Holly Alderman
since 2013

"CULTURAL INNOVATION is
  about investing in projects,
  uses and media in order to
  preserve and transmit our
  heritage to everyone.
  There is not one way
  to see Versailles."
  - Catherine Pegard
  President, Chateau
    de Versailles

" D I G I T A L " - new meaning:
- new paradigm, added value
and power to transcend
materiality, time, thought by
accelerated computers,
exponential technology,
fundamental disruption
never before imagined or
or witnessed, using tools
for intangible services in
cyber dimensions media
to share instant worldwide
sights and collaborations,
- old meaning: by hand

" A U R A "
    "a unique phenomenon
        of a distance, however
           close it may be…"
- Walter Benjamin
    'Art in the Age of
        Mechanical
           Reproduction'

" W A L L V I E W S "
    - a new 'word of art'
1. both view and wall,
a provocative paradox

2. a triple-entendre
in panoramic digital chic,
Aura + Art + Architecture
= paradoxical provocations

3. a rare phenomenon
of perception unique
to scenic wallpaper,
in photos indiscernable,
visible only by walking
around a room to look
into scenic auras from
a variety viewpoints
near and far: horizons
stretch, ships set sail,
clouds shift, travelers
may at any moment
beckon to you as a
fellow figure forever
on a promenade --
seeing is believing



"GRISAILLE"   (griz-i)
- from French, "gris"
means: all grays.
Decoration in tones
of a single color
especially gray.
Also monochrome
painting particularly
for large walls
for dramatic effect
of light and shade
and a pronounced
sense of three-
dimensionality.
Renaissance artists
used grisaille to
depict or imitate
relief sculpture
in paintings.

"SEPIA"
- Latinized Greek.
Brown or reddish-
brown color named
after the brown
pigment derived
from the ink sac
of the common
cuttlefish, named
Sepia, used for
writing, drawing,
and as a wash by
Leonardo da Vinci.

"DUFOUR ATELIER"
- Wendy Moonan,
in "Antiques: Scenic
Views, Even Indoors,
On Wallpaper" in the
NYTimes 2/28/98
  "Romantic visions,
...these rare
wallpaper scenes
were created in
France in 1815
by the atelier
of Joseph Dufour
with over a thousand
hand cut wood blocks,
16 by 19 inches,
hand painted in
tones of gray and
brown (en grisaille,
and en sepia) and
hand printed on
rag paper panels.
...
  "Joseph Dufour was
THE LEADING FRENCH
MAKER of scenic
wallpaper during
the French Empire
and Restoration
periods. Known for
fine engravings
of Paris, London
and Constantinople,
he produced a lot
of wallpapers after
1815 for export to
England and America."

"THE PANELS OPEN UP
   a space because they
   are landscapes with
   the illusion of depth.
   Put one in a small
   room and it will
   immediately give
   the impression
   that the room is
   far bigger. Put
   one in a dark
   or narrow room
   like a hallway and
   it immediately gives
   you the illusion
   of air and light."

- Carolle Thibalt-Pomerantz
  author, dealer, speaker
  Paris and New York
  @antiquewallpaper

2020
•  BICENTENNIAL  •
VIEWS OF ITALY
and the
Bay of Naples
CELEBRATION!
- details in 2019

"Scenic wallpaper
  inspires designers
    to dream their way...
      not only into
        a bygone era
          but also into
            a better one"
  - Walter Benjamin
    19th century Paris

Aldermans
in
Architectural Arts
since 1877

Holly Alderman
  @aldermanarts
2018 Digital Chic
2013 Digital Wallpaper
2007 Digital Fabrics
2004 Digital Murals
National Academy
   Mural Fellowship
HollyAlderman.com
1995 Public Art
TA, Design Science
Harvard College

Bissell Alderman FAIA
Architect, artist
   (1912-1999)
1948 Alderman & MacNeish
Architects and Engineers
  Central New England
WWII Medal of Freedom
Professor of Architecture
1935 MIT Architecture

George P.B. Alderman
Architect
   (1862-1942)
1885 Alderman & Co.
   Holyoke, New England
1877 Apprentice
  Cass Chapman
  Chicago

"Alderman" - n. Southern English: status
name from Middle English,
alderman, Old English
ealdorman, literally ‘elder’.
In medieval England an
alderman was a member
of the governing body of
a city or borough; also
the head of a guild.
- Dictionary of American
Family Names ©2013,
Oxford University Press

All images & text
Copyright © 2018
by
Holly C. Alderman.
All rights reserved.
Cite this source for
Creative Commons.
   WallView®
   Digital Chic®
   WallView Luxe®

for more details -

1776

BEGINNINGS

Count Choiseul-Gouffier invites Parisian artist Jean-Baptiste Hilaire to sketch their travels from Paris along the Aegean to rediscover sites of Ancient Greece, on a year-long cartography expedition with the French Navy.

Travelers resting before entering an Ottoman village, sketch by Hilaire

1777 • As heroes they return to Paris

1782 • PARIS

Based on Hilaire's drawings, 126 large engravings appear in Choiseul-Gouffier's luxurious tome in 1782,

le Voyage pittoresque de la Grèce

reprinted in 1809

Caravan

Caravan, copper engraving above c1782, mirror image below in wallpaper c1864

1815 • PARIS

Based on the engravings in Choiseul-Gouffier's le Voyage pittoresque de la Grèce, artisans in the atelier of Joseph Dufour carve more than 1000 woodcuts for wallpaper

Artist Hilaire with sketch pad and Count Chioseul-Gouffier

Landscapes of antiquity

1830s

BOSTON, NEW YORK

decorative arts dealers in New York and Boston import scenic wallpapers to North America

1931

PARIS, NEW YORK, DUBLIN

The Parke Bernet auction house brings the Dufour wallpapers from Paris to New York. Irene and Fred Allen of Park Avenue purchase the scenes for his family cottage by Dublin Lake at Mount Monadnock in Dublin, NH

Living room, 2006

2007

DUBLIN

After a fellowship in mural design at the National Academy in New York, learning state of the art digital techniques for mural design and museum quality fine art reproduction and archival printing, artist Holly Alderman offers the Dublin Dufour owners a plan to preserve the scenes which are now nearly 200 years old stained, cracked and flaking.

Setting up for the photography, view from left, Travelers Resting in Durlach, next, Ruins of the Temple of Mars, and on the right, Smyrna or the Port of Assemkalasi.

Alderman and a professional photographer scan the wall scenes with state of the studio lighting and digital 4x5 scans, one by one, for preservation and fine art reproduction.

2007

JAFFREY

Alderman's Digital Chic Catalog

Alderman begins to design this website for Dufour reproductions, to offer designers and decorators and curious observers a unique source of new editions of customized Dufour wallpaper scenes, prints and fabrics.

2008

LONDON

The first print sold online is the view of Smyrna or Port of Assemkalasi, to decorate the master bedroom of a residence on Eaton Place in Belgravia, London in 2008.

2.5tExotique 2.0

2008

SANTA MONICA, CHICAGO

ROME, MANHATTAN

Inquiries for estimates arrive from Designers Michael S. Smith in Santa Monica, Oliver Firth, Darcy Bonner in Chicago, David Driscoll at The Lowell Hotel inn New York,

Wallpaper colorways blog copy

among other designers in Paris, Istanbul, Long Island, Lake Forest, Colorado Springs, Houston, Austin, Dallas, Greensborough NC, Atlanta...

2009 - KEENE

Alderman collaborates with designer Cathy Bosworth on the Designer Show House featuring the scene of Smyrna framed in moulding next to Cole & Son chartreuse giant flocked paisley wallpaper also made from wood blocks

DUBLIN

The original wallpaper is removed from the walls in Dublin for conservation and preservation in climate controlled storage

BOSTON

Alderman introduces scenes as fine art prints at the Boston Society of Architects annual conference in a workshop Digital Innovations for Interior Design... New prints are exhibited in the Innovation District adjacent to the Boston Design Center at 21 Drydock Avenue at the showroom of Irish Limestone US

2011 - BOSTON

Alderman's wall scenes and fabrics appear in the lobby at the Boston Design Center

Boston Society of Architects annual conference includes Digital Innovations in Art, Architecture and Industrial Design, a workshop moderated by Alderman who shows more wallpaper reproductions

2012 - NEW YORK

Exhibition of originals at Sotheby's and publication in the catalog with historical narrative from a sale of a set of identical Dufour scenes in sepia in London in 2008.

2013 - NEW YORK, WAYNE PA

Coordinating with Wallquest, one of the most respected and innovative wallpaper manufacturers in the US and the world, with distribution in more than 50 countries. Color matching and sepia proofs 8 feet high on fsc-certified paper made in USA for boutique hotel

2014 - LAKE FOREST

Installation of hand painted prints of the new sepia edition like copper engravings for designer Jan Serafine

2015-16

BICENTENNIAL CELEBRATION

with new installations in Palm Beach, Houston, Manhattan, Las Vegas, Dublin

2016 - ROSE HILL

Digital capture of Views of Italy and the Bay of Naples with Brilliant Studio of Exxon PA

2017 - NYC DDB

Alderman speaks with Designer Christopher Maya at Fall Market at the Design and Decoration Building

2017 - SHOPIFY

Alderman designs new online store for antique wallpapers in new editions, coordinated with this website

2018 - CHARLESTON

Designer combines Views of Antiquity and Views of Italy and the Bay of Naples in one dining room in North Carolina

Links, references, books

• Favorite NYTimes article about antique wallpaper,

Antiques: Scenic Views, Even Indoors, on Wallpaper

• Foremost authority, collector, author, speaker

Carolle Thibaut-Pomerantz

• Books About Antique Wallpaper

French Scenic Wallpaper 1795-1865 by Odile Nouvel-Kammerer

Landscape Wallcoverings (Cooper Hewitt), by Joanne K. Warner

Wallpaper in America from the 17th Century to World War I, by Catherine Lynn

The Papered Wall, by Geert Wisse, edited by Lesley Hoskins

Fabrics and Wallpapers for Historic Buildings, by Jane C. Nylander

Wallpaper in Decoration, by Jane Gordon Clark

Alderman Digital Wallpaper Scenes Dufour Redux

HOLLY ALDERMAN VIEWPAPERS PLUS FRAMED ART & FABRIC

The back story: Alderman digital chic